Monday May 25, 2020

Justin Johnson, Founder & CEO, BudsFeed is an online marketplace to discover the latest cannabis products and news. Justin created it to bring brands and consumers together, based on the insight that most social channels discourage the sharing of cannabis-related content. We talked about how he came up with the idea, what people can do on the site, and why BudsFeed should be part of every brand's launch strategy. 

Selected links:

BudsFeed 2020 Cannabis Professional Study

Forbes interview with Justin 

Show notes:

First way Justin made money (2:14)

Early career in advertising (4:00)

Inspiration for BudsFeed (9:25)

Building BudsFeed's audience (11:25)

Getting to know the NY cannabis community (12:45)

How BudsFeed helps brands market their products (16:10)

How to seed a product (20:05)

Justin's decision to go all-in on BudsFeed (23:00)

"Brands have always been the creators of culture" (26:40)

"Building an audience of entrepreneurs & people that are using BudsFeed to launch their new product" (27:54) 

2020 Cannabis Professional Study (31:50)

TL;DR newsletter with the week's top news stories (34:35)

Industry outlook: Top findings from BudsFeed Professional Study (36:00)

What you can find on BudsFeed (40:00)

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